GTM Strategy
Designing GTM for Complex B2B
How to align ICPs, problem narratives, and channel mix to accelerate pipeline quality.
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Marketing & Business Growth Director
Empowering businesses to reach new heights
I design and deliver measurable growth strategies across SEO, PPC, content and overall digital strategy—aligning teams and technology to scale.
Available for strategic engagements
Hello! I'm Khalid Aziz
Award-winning, highly experienced Marketing & Digital Director with a track record of scaling revenue through cost‑efficient multi‑channel growth and operational excellence.
Digital Growth
Award Winning
Strategic Management
Multi‑sector
Communication
20+ Years
Insights & Thought Leadership
Trends, tactics, and lessons from 25+ years in marketing leadership.
15%
Increase in Workspace Revenue
£2.7M
New Pipeline in 6 Months
28%
Increase in Marketing Pipeline
57%
Lead Growth vs Pre-Covid
Why Choose Khalid Aziz?
Proven Expertise. Measurable Results.
25+ Years of Driving Business Transformation
I am an entrepreneurial and commercial Marketing Leader with an MBA (Distinction) and a proven track record across technology, telecommunications, manufacturing, and property sectors. My expertise lies in driving business transformation, especially with emergent technologies like 5G, IT services, and IoT.
Data-Driven Strategy
Leading successful multi-channel marketing strategies for high-growth acquisition and retention.
Digital Transformation
Driving digital transformation and e-commerce initiatives to enhance customer experience and business processes.
Team Leadership
Building and leading high-performance marketing teams to achieve strategic goals and KPIs.
Key Skills & Expertise
- Marketing Strategy & Planning; Go-To-Market execution
- Digital Transformation; AI and Data-Driven Marketing
- Demand Generation; B2B and B2C multi-channel programs
- Commercial P&L management; Budget ownership up to £25m
- Building and leading high-performance marketing teams
Tech Stack
Salesforce
Marketo
Pardot
Eloqua
MS Dynamics
GA / GTM
PowerBI
Hotjar
Marketing & Business Growth Services
Comprehensive solutions to accelerate your business growth.
Strategic Marketing Consulting
Develop data-driven growth strategies, market entry plans, and comprehensive marketing roadmaps for sustainable business growth.
- Market entry & positioning
- Go-to-market roadmaps
- KPI frameworks
Digital Transformation
Implement the right stack and processes to modernize marketing, sales and CX.
- MarTech assessment & rollout
- Automation & CRM integration
- Process & governance
Demand Generation
Full-funnel programs that create and capture demand across priority segments.
- ABM & paid media
- SEO, content & email
- Conversion optimization
Marketing Team Leadership
Build, uplevel and align high-performance teams around clear goals and KPIs.
- Org design & hiring
- Playbooks & enablement
- Performance management
Results That Matter
Selected outcomes delivered across leadership roles.
+15% Revenue
Workspace revenue growth at Canon UK & Ireland (2023).
£2.7M Pipeline
New pipeline in first 6 months after building lead-gen team.
+68% IoT Growth
YoY revenue growth for IoT business at 1Global.
+57% Leads
Lead growth and +30% sales vs pre‑Covid at BizSpace.
Proven Growth Approach
A practical, outcome-focused framework from discovery to scale.
Professional Experience
Real results from real challenges.
Industry Expertise
Deep expertise across diverse and dynamic sectors.
Technology & Software
Telcos & 5G
B2B SaaS & Cloud
Manufacturing
Financial Services
Property & Workspace
Frequently Asked Questions
Quick answers to common questions.
Connect & Explore
Find me on LinkedIn and discover more about my career journey.
Credentials & Awards
Academic excellence combined with industry recognition.
Education
MBA, Distinction
University of Warwick
Diploma in Professional Marketing
CIM
BA Business Studies, First-Class
Middlesex University
Awards
Canon UK & Ireland (2023)
- 17 awards in 2023
- Print IT Awards – A3 Vendor of the Year
- Print IT Awards – Best Workflow Solution
TLC Marketing Group Limited (2018–2019)
- 31% more awards in 2018 vs 2017
- 34 awards vs 26 awards through agency award entry strategy
Orange Group (2008–2016)
- Best Project 2014 – Pan-European segmentation launch across 8 countries
- Best Mobile Technology Breakthrough – Mobile World Congress 2010
Non-Executive / Industry Roles
- Awards Judge (2024) – B2B Marketing Awards & PMW People Awards
Advisory Roles
Founding Board Member
MarketingKind
Advisory Member
Harvard Business Review Council
Awards Judge
B2B Marketing & PMW Awards
Ready to Transform Your Marketing?
Let's discuss how proven strategies can drive your success.